1. Who is responsible for your information?

2. Information we collect

• Contact information you provide, such as your name, email address and phone number.
• Messages and support correspondence submitted through our contact form, email, phone or WhatsApp.
• Product, size and purchase-reference information you choose to share when requesting support.
• Measurements and photographs or videos of your pet that you choose to send for product-fitting guidance.
• Technical information associated with website access and security, such as IP address, browser and device information, and relevant access logs.
• Cookie preferences and website-usage information, where collected through the technologies described below.

This website does not provide checkout or collect payment card details. If you purchase through Amazon or another linked store, that service processes the purchase under its own privacy policy.

3. Why we use your information

We use information to respond to enquiries, provide product and fitting guidance, handle support requests, maintain website security, understand website performance where you permit optional analytics, and meet applicable legal obligations.

Under Türkiye’s Personal Data Protection Law No. 6698 (“KVKK”), the applicable basis depends on the activity. This may include steps connected with establishing or performing a contract, compliance with a legal obligation, establishing or protecting a right, or legitimate interests that do not override your fundamental rights. Where required, we request your explicit consent.

4. How information is collected

Information is collected when you use our contact form, communicate with us by email, phone or WhatsApp, send fitting information, or visit the website. Technical information may be collected automatically through website infrastructure, security logs, cookies and similar technologies.

5. Service providers and sharing

Depending on the service you use, information may be processed by providers supporting the website and our communications, including:

• ikas, for website infrastructure and contact-form functionality.
• Cloudflare, for relevant domain, network and security services.
• Our email service providers, for email delivery, storage and access.
• Google Analytics 4, for optional website analytics.
• WhatsApp, when you choose to contact us through that service.
• Google Drive, when you open catalogue files hosted through that service.
• Authorised public authorities, courts or professional advisers where necessary for legal obligations or the establishment or protection of rights.

Some providers may process information outside Türkiye. The applicable transfer requirements depend on the provider and processing activity. Cookie consent does not, by itself, establish a lawful basis for every international transfer. You can contact us for information about the providers involved in a particular request.

6. How long information is kept

• Contact-form enquiries and support correspondence: up to two years after the enquiry or support request is resolved.
• Measurements and pet photographs or videos provided for fitting support: up to two years after the related support request is resolved.
• Analytics information: according to the retention settings configured for the analytics service.
• Cookie preferences: for the period specified by the website’s consent mechanism.
• Records needed for a legal obligation or dispute: for the applicable required period.

Information is deleted, destroyed or anonymised when it is no longer needed for the relevant purpose and no applicable retention requirement remains.

7. Cookies and your choices

Cookies are small files stored by your browser. Similar technologies, such as local storage, can also remember website preferences.

• Essential technologies support website operation, security and the storage of your cookie choices.
• Optional analytics technologies, including Google Analytics 4, help us understand how visitors use the website and improve its performance.

The cookie preference interface provides controls to accept or reject optional cookies. You can reopen Cookie Settings to change or withdraw your choice. Rejecting optional analytics cookies does not prevent you from browsing product information or contacting us.

You can also delete or block cookies through your browser. Blocking essential technologies may affect some website functions. Cookies used by Amazon, WhatsApp or other external services are governed by those services’ policies and settings.

8. Information security

We use technical and organisational measures appropriate to the information and processing involved, including access restrictions and secure connections, to help protect personal information against unauthorised access and unlawful processing.

9. Your rights and contacting us

Subject to the applicable legal conditions, Article 11 of the KVKK gives you rights to learn whether your personal data is processed, request information about processing, learn its purpose and whether it is used accordingly, know recipients in Türkiye or abroad, request correction of incomplete or inaccurate data, and request deletion or destruction where the legal conditions are met.

You may also request notification of relevant corrections or deletions to recipients, object to an adverse result arising from analysis exclusively by automated systems, and seek compensation for damage resulting from unlawful processing.

Send requests to [email protected] or to our company address above. We may request information needed to verify your identity and will respond within the applicable legal timeframe.

10. External links and policy updates

This website links to external services, including Amazon, WhatsApp and catalogue files hosted on Google Drive. Their own privacy policies apply when you use those services. The Turkish Fico store at ficopets.com.tr has a separate policy covering its sales and checkout activities.

We may update this policy when our services, technology or legal requirements change. The date above identifies the latest version.